You’ve been brought in to assess the results of a recently completed marketing campaign. You’ll analyze the performance data, compare it against original KPIs, and use AI tools to identify trends and opportunities. Then, you’ll present a revised campaign strategy, including visual mock-ups or storyboards for new media to be used in a relaunch or refresh.

• Evaluate the performance of an existing digital campaign using data and AI-driven insights. Based on your analysis, propose recommendations for improvement and create mock-ups or storyboards for updated campaign content.

Project Outcomes:

• Learners will practice real-world evaluation techniques, make data-informed strategic decisions, and apply their creative skills to propose campaign enhancements.

Taks and Activities:

• Review and interpret existing campaign performance data
• Identify which aspects of the campaign met or missed targets
• Use AI tools or dashboards to extract patterns and generate insights
• Summarize key lessons learned from the campaign execution
• Propose improvements in strategy, creative, or targeting
• Create mock-ups or storyboards for revised ads, emails, or social content
• Align future recommendations with original brand goals and KPIs

Deliverables:

• Performance Review Report (2–3 pages)
• Lessons Learned Summary
• Improvement Plan outlining changes to strategy or execution
• Mock-ups or Storyboards for revised campaign media (e.g., social posts, email designs, ads)