On The Lake Entertainment is a premium provider of DJs, Musicians & AV production to the GTA & Golden Horseshoe area.

We have a fantastic gallery of professional photography and video footage and are looking for assistance organizing, editing and creating content using this materials.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s seervices, social media campaign goals and target market.
• Creating a social media content calendar that outlines important steps in the campaign.
• Create relevant content captions aligned with branding and crediting accurately.
• Edit existing photo/video content and ensure feed matches aesthetic style.
• Scheduling future posts through scheduling software.
• Audit post success for our social content. Review competitor's successes and make suggestions for improvements.

Bonus assistance includes:

• Design and creation of GIFs for Instagram
• Other graphic design opportunities for social content (for stories, feed info posts etc)

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign
• Creation of content captions and scheduling of posts

Final deliverables should include:

• Content captions for posts
• A scheduled social media content calendar.
• A proposal for improving current content based on industry

Bonus deliverables:

• Graphic creations, including GIFs, Infographics etc