Simon Fraser University (SFU)
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Enhancing Omax Skincare Sales via Social Commerce and Shopify Optimization

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Omax3m Magnesium Skincare Products
Omax3m Magnesium Skincare Products
Toronto, Ontario, Canada
Maxine Willocks
Maxine Willocks
Employer
(14)
4
Portals
(1)
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Project
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Search engine optimization Social media marketing Website development
Skills
marketing strategies sales strategy social media customer engagement social media strategy sales social media integration digital marketing user experience (ux)
Details

Omax3m aims to increase its skincare product sales by leveraging social commerce and optimizing its Shopify platform. The current challenge is to effectively integrate social media channels with the Shopify store to drive higher traffic and conversion rates. The goal is to create a seamless shopping experience that encourages customer engagement and boosts sales. This project will involve analyzing current social media strategies, identifying key areas for improvement, and implementing Shopify enhancements. The team will focus on optimizing product listings, improving user experience, and integrating social media platforms to create a cohesive marketing strategy. By applying classroom knowledge of digital marketing and e-commerce, learners will help Omax3m achieve a more robust online presence and increased sales.

Deliverables

The project deliverables will include a comprehensive report detailing the analysis of current social media and Shopify strategies, along with recommendations for improvements. Additionally, the team will implement selected Shopify optimizations and social media integrations. A presentation summarizing the findings and outcomes of the project will also be delivered. The goal is to provide Omax3m with actionable insights and tangible improvements to their online sales strategy.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.omax3m.com
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Sales, Technology
Representation
BIPOC-Owned Community-Focused Immigrant-Owned Minority-Owned Small Business
+ 1

OMAX3M Skincare & Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products designed to support relaxation, muscle recovery, and skin hydration. Founded by Maxine Willocks, OMAX3M blends holistic wellness practices with high-quality, science-backed skincare solutions to promote overall health and well-being.

We serve health-conscious individuals, fitness communities, wellness practitioners, and senior wellness programs, offering products and practices that integrate seamlessly into self-care, yoga, and active lifestyles.

Our Mission

At OMAX3M, our mission is to empower individuals and communities through accessible, natural wellness solutions. We combine sustainability, inclusivity, and innovation to deliver products that are effective, eco-friendly, and ethically crafted.

By leveraging collaborations with students, educators, and community organizations, we aim to inspire future entrepreneurs, promote wellness education, and build a healthier, more connected society.

Why Work With Us

Hands-on Learning: Collaborate on real-world marketing, branding, and wellness projects.

Innovative Products: Work with a brand redefining natural skincare through magnesium-based solutions.

Community Impact: Be part of initiatives that serve underserved communities, seniors, and wellness-focused groups.

Global Growth: Join us as we prepare for U.S. and international expansion, offering unique opportunities in digital marketing, e-commerce, and export readiness.