Strategic Public Relations Campaign Development
Main contact
Timeline
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September 1, 2025Experience start
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September 15, 2025Complete Site Visit
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October 27, 2025Mid check point client meeting
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December 8, 2025Final Presentation to Client
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December 13, 2025Experience end
Timeline
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September 1, 2025Experience start
-
September 15, 2025Complete Site Visit
See Canvas for full details. This is the absolute LATEST for your site visit; it should be completed as early as possible.
-
October 27, 2025Mid check point client meeting
See Canvas for full details. This is the absolute LATEST for your check in meeting with your client and subsequent notes submitted; it should be completed in mid-late October.
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December 8, 2025Final Presentation to Client
See Canvas for full details. Final presentation time will be during the week of December 8th. Exact date TBD when the finals schedule is published.
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December 13, 2025Experience end
Experience scope
Categories
Public relations CommunicationsSkills
effective communication planning public relations campaigns ethical standards and conduct communication public relations writing diversity awarenessThis experience focuses on equipping learners with the skills to design and execute strategic public relations campaigns. Participants will apply the RACE framework—Research, Action Planning, Communication, and Measurement/Evaluation—to real-world scenarios, enabling them to address organizational challenges through effective communication strategies. Learners will gain the ability to analyze public relations opportunities, develop comprehensive strategies, and implement tactics that align with business goals, all while considering legal, ethical, and multicultural factors.
Learners
Students will be able to:
● Identify a client’s public relations challenges and opportunities
● Work within a team and individually to create a strategic public relations campaign that
will be evaluated by an actual client
● Create individual writing and case study assignments that will enhance
Project timeline
-
September 1, 2025Experience start
-
September 15, 2025Complete Site Visit
-
October 27, 2025Mid check point client meeting
-
December 8, 2025Final Presentation to Client
-
December 13, 2025Experience end
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Complete Site Visit
See Canvas for full details. This is the absolute LATEST for your site visit; it should be completed as early as possible.
-
October 27, 2025Mid check point client meeting
See Canvas for full details. This is the absolute LATEST for your check in meeting with your client and subsequent notes submitted; it should be completed in mid-late October.
-
December 8, 2025Final Presentation to Client
See Canvas for full details. Final presentation time will be during the week of December 8th. Exact date TBD when the finals schedule is published.
-
December 13, 2025Experience end
Project examples
- Develop a public relations campaign for a local non-profit organization to increase community engagement
- Create a media management strategy for a government agency to improve public perception
- Design an educational outreach program for a healthcare provider to raise awareness about a health initiative
- Formulate a crisis communication plan for a small business facing a public relations challenge
- Plan a multicultural public relations campaign for an educational institution to attract diverse student populations
- Execute a social media advocacy campaign for an environmental organization
- Develop a public relations strategy for a tech startup to launch a new product
- Create a community relations initiative for a local arts organization to increase attendance at events
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Complete Site Visit
-
October 27, 2025Mid check point client meeting
-
December 8, 2025Final Presentation to Client
-
December 13, 2025Experience end
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Complete Site Visit
See Canvas for full details. This is the absolute LATEST for your site visit; it should be completed as early as possible.
-
October 27, 2025Mid check point client meeting
See Canvas for full details. This is the absolute LATEST for your check in meeting with your client and subsequent notes submitted; it should be completed in mid-late October.
-
December 8, 2025Final Presentation to Client
See Canvas for full details. Final presentation time will be during the week of December 8th. Exact date TBD when the finals schedule is published.
-
December 13, 2025Experience end