Champlain College

Burlington, Vermont, United States

This experience focuses on equipping learners with the skills to design and execute strategic public relations campaigns. Participants will apply the RACE framework—Research, Action Planning, Communication, and Measurement/Evaluation—to real-world scenarios, enabling them to address organizational challenges through effective communication strategies. Learners will gain the ability to analyze public relations opportunities, develop comprehensive strategies, and implement tactics that align with business goals, all while considering legal, ethical, and multicultural factors.