Strategic Market Penetration Plan for 36 A Day Golf Company

36 A Day Golf Company has been actively participating in the Toronto Golf and Travel Show to sell products and gather customer feedback. With the recent launch of their Shopify-based website, the company aims to enhance its direct-to-consumer sales. The primary challenge is to effectively penetrate the individual golfer market, as well as retail outlets and golf pro shops. The project involves analyzing current market trends, consumer behavior, and competitive strategies to identify the most effective methods for market penetration. The goal is to develop a comprehensive strategy that focuses on expanding the company's presence in retail and pro shop channels, leveraging both online and offline opportunities. This project will allow learners to apply their marketing knowledge and strategic planning skills to a real-world business scenario.

Web Development and Marketing Planning

This is a new company which requires a dynamic web presence to effectively market its products (golf hats) to courses across North America along with individual golfers. The 36 A Day Golf Co. is a spin off from an award winning golf blog, 36 A Day, which focuses on public golf in Canada. The visual brand of the blog, a Canadian maple leaf which is dimpled to look like a golf ball, has been transformed into the visual brand of this new company. Here, high quality performance golf hats are created for golfers across Canada and throughout North America. A USA Star with a similar golf ball look has also been created. Working with a professional photographer, we have numerous images captured which we would like to embed in a new website which will allow this company to market its products to golf courses and golfers alike. In addition, we would welcome any expertise around marketing planning and principles, ensuring we are optimizing our efforts and resources.