Isabella Joao
Learner - She / Her
(2)
35
Jocelyn Light
She / They
Founder and CEO
August 22, 2025
Individual endorsement
Target audience
Customer engagement
Curiosity
Digital marketing
Social media
Brand identity
Web design
Marketing research
Email marketing
Bella is a creative and skilled UI/UX designer with strong marketing research, communication, and customer acquisition skills. In our work together, she led a project from customer research through to landing page design, scripting and conducting customer interviews, defining core customer archetypes, plotting their journeys, and designing engaging landing pages for each group. I highly recommend Bella and would happily work with her again.
Learner feedback
Target audience
Customer engagement
Curiosity
Digital marketing
Social media
Brand identity
Web design
Marketing research
Email marketing
Bella was an absolute joy to work with. She was exceptionally creative and able to unleash it in a way that respected the scope of the project and incorporated industry best practices.
Riipen FuturePath June 2025 Cohort
FuturePath
Targeted Landing Page & Customer Journeys Design for Easy Vegan Foods Customer Archetypes
Easy Vegan Foods
Alma Barranco-Mendoza
Co-Founder, Chief Executive Officer
March 29, 2025
Individual endorsement
Project planning
User experience (ux) design
User interface (ui) design
Wireframing
Persona development
Figma (design software)
User research
Mock ups
Milestones (project management)
Research
Isabella is a highly skilled and professional UI/UX designer. Her work is outstanding, and she brings both creativity and attention to detail to every project. She is also a pleasure to work with—attentive, collaborative, and dedicated to understanding and delivering on client needs. Her artistic talent and commitment to excellence ensure exceptional results. I highly recommend her!
Learner feedback
Project planning
User experience (ux) design
User interface (ui) design
Wireframing
Persona development
Figma (design software)
User research
Mock ups
Milestones (project management)
Research
Isabella demonstrated strong design skills and professionalism throughout the project. Her work was of excellent quality, meeting both artistic and functional requirements. She was attentive to client needs, incorporating feedback effectively to achieve the desired outcome. Additionally, her collaborative and positive approach made the process smooth and enjoyable. Overall, her contributions added significant value to the project.
Level UP: February 2025
Riipen Level UP 🚀
UI/UX Redesign Project
Infogenetica Solutions Ltd.
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