Loohoo PR and Community Engagement Strategy

Loohoo is seeking to enhance its visibility as both a unique retail shop and a vibrant community hub. The project aims to develop a comprehensive PR kit that highlights Loohoo's distinctive shop design, energetic atmosphere, and diverse product categories. Additionally, the project will focus on promoting Loohoo's role as a community builder through its engaging workshops and pop-up events facilitated by local artists. The goal is to identify and reach out to key media contacts and influencers who can spotlight Loohoo's offerings and community initiatives. This project will allow learners to apply their skills in marketing, communication, and research to create a targeted PR strategy that aligns with Loohoo's brand identity and community values.

Social Media Marketing Campaign

On The Lake Entertainment is a premium provider of DJs, Musicians & AV production to the GTA & Golden Horseshoe area. We have a fantastic gallery of professional photography and video footage and are looking for assistance organizing, editing and creating content using this materials. This will involve several different steps for the students, including: Familiarizing themselves with our company’s seervices, social media campaign goals and target market. Creating a social media content calendar that outlines important steps in the campaign. Create relevant content captions aligned with branding and crediting accurately. Edit existing photo/video content and ensure feed matches aesthetic style. Scheduling future posts through scheduling software. Audit post success for our social content. Review competitor's successes and make suggestions for improvements. Bonus assistance includes: Design and creation of GIFs for Instagram Other graphic design opportunities for social content (for stories, feed info posts etc)